NYC’s Premier Audio Video Destination

We are New York City’s best retailer of reference-quality music, home cinema, lighting, and automation systems. We curate the finest from Best-in-Class Entry-Level to Top-of-the-Line Luxury Home Entertainment Systems.

Since 1972, our expert staff has helped tens of thousands of customers to select and install the best equipment for their homes. Our world-renowned demonstration process offers complete flexibility, with our team able to fine-tune and customize systems to the most specific detail. Our five peerless Showrooms are acoustically-controlled environments that enable you to experience the audio-visual equipment on its own merits, without distractions.

We invite you into our Showrooms to experience what we can offer for your Home.

For a virtual tour of our Showrooms and our process, keep reading below!

 

Yes, We are Open!

Our showrooms are open Monday through Saturday from 11am to 6pm, or any time by appointment. Walk-ins are welcome, but appointments are recommended for best service.

How do you LISTEN?

At Innovative, we start by asking this simple question. It’s not rhetorical!

We honestly want to learn how you engage with your music, television shows, and movies. Our #1 goal is always to help you find the right equipment for your system. Therefore, we start by listening to you, understanding how you listen, and helping find the system that is just right for you.

What SPEAKS to you?

Loudspeakers are usually the most overt objects in any audio system, so they need to sound great and look great, too! We offer a world-class selection of the best brands available, in floor-standing, bookshelf, in-wall, in-ceiling, and custom designed solutions.

Want to AMPLIFY your life?

Amplifiers are like the engine in an automobile; some are big and powerful, others are small and efficient, and there are dozens of options somewhere in the middle. So how do you choose? It’s simple: come in for a test-drive! We offer a range of options from various manufacturers, price points, and performance levels!

Do you CONNECT with music?

Digital Audio used to be easy: just buy a new Compact Disc and pop it into your CD player! Streaming Audio used to be easy, too: just turn the dial on on your radio! But the options today are myriad. We help make sense of it all, and offer a range of products across the price and performance spectrum to connect you with your music!

Are you feeling GROOVY?

Whether you’re feeling groovy, or just want to drop a needle on the record, we have some of the best Turntables and Analog Sources for you to audition! Bring your favorite vinyl, and come into our showroom to listen to the best in analog reproduction!